News and Events

Interview with Evgeny Fishman

Why are more ASO specialists looking towards SEO?

Сertainly, ASO and SEO are top traffic sources as both channels involve a self-motivated audience that's genuinely interested in the advertised offer.

Advertisers are interested in such traffic and are willing to pay more for it. However, these sources are not easy and often require strong technical skills as well as regular financial investments.

Evgeny Fishman, ASO and SEO specialist, shared the real advantages and disadvantages of working with ASO and SEO.

Read the full article on the WelcomePartners Blog.

Evgeny Fishman: working with ASO and SEO

Friends, we are pleased to announce that we are resuming the podcast format!

Our first guest is Evgeny Fishman, leading partner of WelcomePartners, affiliate with 7 years of experience, ASO and SEO specialist.

What we talked about in the podcast:

1.What’s wrong with ASO and why he decided to work with SEO;
2.Competition in the SEO niche: how to fight for the “tasty piece of the pie”;
3.SEO/ASO - advantages and disadvantages;
4.The trend of creating SEO departments in media buying teams: is this real?

And, of course, about the eternal and important topic of how not to get banned and how to keep sites in top positions

Listen to the podcast on the WelcomePartners official platform.

SEO for gambling: high-frequency and low-frequency keywords for website optimization

SEO for gambling: how keywords affect the traffic quality

SEO specialists are well aware that in order to bring a gambling site to the top positions, the use of right keywords. In this review, we will talk about the influence of high-frequency, mid-frequency and low-frequency keys on the optimization of iGaming website pages and about the quality of the attracted traffic directly.

Our partners shared the strategy for using high-frequency and low-frequency keys in SEO optimization of casino sites.

Read new material on the WelcomePartners Blog.

How to gain player loyalty: WelcomePartners Blog

Retention in online casino: what do modern players want and how to gain their loyalty?

Successful player retention directly affects the financial stability of the casino, and, consequently, the profit of its partners.

For a webmaster selecting a gambling offer, it is important to consider several key factors. We discussed these factors with our Retention Department.

Read the full article on the WelcomePartners Blog.