News and Events

Creatives and Landing Pages for Gambling Offers: How to Capture Players' Attention

In our new article, we discuss how to build a funnel with creatives for gambling offers.

What the article is about:

1. Which creative formats attract players;
2. Key considerations when adapting promo materials for specific GEO and target audiences;
3. High-converting pre-landing and landing pages in gambling;
4. How to analyze gambling creatives.

Read the full article on the WelcomePartners blog.

PR and Communications in Gambling

Meet the new episode of WelcomePodcast! 

Topic: PR and Communications in Gambling

Guests:

Yulia, CMO Let it Cash 
Alina, CMO iRent 

What we discussed in the podcast:

1. How to capture the attention of affiliates
2. What to talk about with partners in public forums
3. How deeply a PR specialist should understand the product
4. Working with media in the affiliate space
5. Successful and impactful PR cases
6. Challenges faced by PR managers in the affiliate industry

Podcast Host: Lena, PR Brand Ambassador WelcomePartners

Listen to the podcast on the WelcomePartners official platform.

What industry events are worth attending in 2024

The year 2024 is gradually coming to an end, but the affiliate industry still has many important conferences and other events ahead.
Find out which events you can't miss this year in WelcomePartners' review, and add them to your calendar.

Best Practices for Creating and Publishing Gambling Content

SEO Gambling Content: How to Make It Appealing to Users and Search Engines

High-quality SEO text is one of the most crucial factors for optimization. At times, content creation can feel like rocket science, demanding significant time and financial investment.

This new material outlines key points on what SEO gambling content should look like to make your site both attractive and SEO-friendly. Our partners have shared their expertise.

Read the full article on the WelcomePartners blog.