News and Events

Rich Affiliate, Poor Affiliate: What Facebook Teaches The Rich and Does Not Teach The Poor

Meet the third episode of the WelcomePodcast!

Topic: How Facebook is doing in gambling: cases, tests, and classic buyer mistakes

Speaker: Stas Archangel, Facebook Media Buying Team Lead

What we discussed in the podcast:

1. Does it become harder to work with Facebook in the last 1.5-2 years?
2. Storms, holds, bans: how to deal with it and stay profitable;
3. Typical buyer mistakes and how to avoid them;
4. The philosophy of arbitration: what Facebook teaches a rich buyer but doesn’t teach the poor.

Podcast Host: Lena, PR Brand Ambassador at WelcomePartners

Listen to the podcast on the WelcomeBlog.

Player Intent Analysis in Gambling: WelcomePartners blog

How to Use Player Intent Analysis for Preparing Effective Advertising Campaigns in Gambling

In the world of gambling, understanding the needs and intentions of players is key to a successful advertising campaign. In our new article, we discuss how player intent analysis can help in creating effective promotion strategies.

From the article, you will know:

1.Types of user intent in gambling;
2. What factors influence the formation of player intent;
3. How to use the understanding of user intent to prepare advertising campaigns in gambling.

The material is already available on the WelcomePartners blog.

Creatives and Landing Pages for Gambling Offers: How to Capture Players' Attention

In our new article, we discuss how to build a funnel with creatives for gambling offers.

What the article is about:

1. Which creative formats attract players;
2. Key considerations when adapting promo materials for specific GEO and target audiences;
3. High-converting pre-landing and landing pages in gambling;
4. How to analyze gambling creatives.

Read the full article on the WelcomePartners blog.

PR and Communications in Gambling

Meet the new episode of WelcomePodcast! 

Topic: PR and Communications in Gambling

Guests:

Yulia, CMO Let it Cash 
Alina, CMO iRent 

What we discussed in the podcast:

1. How to capture the attention of affiliates
2. What to talk about with partners in public forums
3. How deeply a PR specialist should understand the product
4. Working with media in the affiliate space
5. Successful and impactful PR cases
6. Challenges faced by PR managers in the affiliate industry

Podcast Host: Lena, PR Brand Ambassador WelcomePartners

Listen to the podcast on the WelcomePartners official platform.